Privacy Policy

Our Commitment to Privacy. FUJIFILM cares about your privacy. This Privacy Policy applies to FUJIFILM Holdings America Corporation and its direct U.S. subsidiaries listed at https://www.fujifilm.com/us/en/privacy.

FUJIFILM Holdings America Corporation and direct subsidiaries to which this Privacy Policy is applicable are collectively referred to as “FUJIFILM” or “we.”

This Privacy Policy describes our privacy practices in relation to the use of our websites, applications, affiliated sites, services, and programs, including attendance at events and marketing activities, and will help you better understand our privacy practices and the choices you can make about the way your personal data is collected and used.

Through FUJIFILM’s site, you will be able to link to sites maintained by other companies within the global group of companies headed by FUJIFILM Holdings Corporation (the “FUJIFILM Group”), as well as unaffiliated third party sites. As more fully described below, each of these sites may be governed by different privacy policy or statement. We suggest you check the privacy link typically located in the footer of each web page to access and review the applicable privacy policy or statement. Since privacy policies or statements may change periodically, we also suggest that you occasionally re-visit them.

Please read this Privacy Policy carefully.

This Privacy Policy is effective as of August 31, 2020.

The Information We Collect The information we collect from visitors to FUJIFILM’s site helps us improve our site and provide better service to you. We collect, use, disclose, transfer, and store personal data (such as your name, mailing address, email address, phone, and fax numbers) when needed to provide our services and for our operational and business purposes as described in this Privacy Policy. Occasionally you may also choose to provide us with what may be considered sensitive personal data (collectively, “personal data”) such as financial and bank account numbers.

We want to be clear about our privacy practices so that you can make informed choices about the use of your information.

The information we collect falls into two broad categories: (1) information you voluntarily provide to us and (2) information that is automatically collected.

Information you voluntarily provide to us. Generally, you can visit FUJIFILM's site without providing any personal or sensitive personal data. However, on some pages, we collect personal data in order to provide a service or carry out a transaction requested by you. See below for what personal data is collected and how it is used. We may also ask for feedback relating to our goods or services. Participation is voluntary and you are not required to provide this information. There generally is no negative effect on you if you choose not to provide your personal data. However, since personal data may be needed to process an order, if you choose not to participate, we may not be able to perform a requested service or complete a transaction.

Information Collected Automatically. Our servers, logs and other technologies collect and store certain personal and non-personal data such as your IP address, machine operating system, geolocations, type of system, and selection preferences that is generated automatically as you navigate through our sites. By using our website, you agree to the processing of the data collected about you for the stated purposes below. We use a standard feature found in browser software called a "cookie" used to store and manage user preferences, deliver targeted advertising, enable content, and gather analytic and usage data, for example. The use of cookies and other tracking technologies is standard across websites and apps through which information is collected about your online activities across applications, website, or other servicers. You can choose to accept or decline cookies and, while most web browsers automatically accept cookies, you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our sites.

How We Use Your Information. We will obtain your consent to collect, use or disclose personal data except where we are authorized or required by law to do so without consent.  California consumers may click here for a more fulsome review of how FUJIFILM uses your personal information.

In general, consent may be express or implied. We process personal data for these service- and business-related purposes:

When We Share Personal Data. FUJIFILM will not provide personal data to any third party or use the information for an undisclosed purpose except as otherwise noted at the point where the information is collected and where necessary to provide services or conduct our business operations as described below. We share personal data in accordance with data privacy and security requirements, and we occasionally will share non-personal, anonymized, and statistical data with third parties. We make appropriate efforts to ensure that the entities we share personal data with do not further distribute the information such as entering into non-disclosure agreements.

California consumers may click here for a more fulsome review of with whom FUJIFILM shares your personal information.

Except as otherwise notified in this Privacy Policy, your personal data will not be shared outside of the FUJIFILM Group.

How we store and process personal data. As part of the FUJIFILM Group, FUJIFILM belongs to a global organization which has networks, databases, servers, systems, support, help desks, third-party cloud hosting services, suppliers and technology support in locations throughout the world. In order to service the needs of the business, workforce, and customers of FUJIFILM, personal data may be shared among FUJIFILM and with the wider FUJIFILM Group. FUJIFILM, as data controller of all personal data collected on this website, takes appropriate steps to ensure that the personal data it collects is processed, secured, and transferred in accordance with this Privacy Policy and requirements of applicable laws and regulations, compliance with the General Data Protection Regulation (GDPR) as it relates to companies collecting data in the United States. In this regard, please note the following:

How we secure personal data. FUJIFILM takes the security of personal data it collects and retains seriously. We are committed to safeguarding it and protecting against unauthorized access to, or use of, our information assets and any other anticipated threats or hazards to the security and integrity of such assets. Measures we take to safeguard personal data include appropriate policies and procedures to address risk management, appropriate restrictions on access to personal data; monitoring and physical measures for the secure storage and transfer of personal data; training for employees and contractors with access to personal data; and vendor risk management requiring contractual obligations to protect any personal data with which they are entrusted in accordance with our security policies and procedures. For more information on FUJIFILM’s information security program, please click here https://www.fujifilm.com/us/en/information-security.

How long we keep personal data. FUJIFILM has policies and procedures relating to the retention of personal data based upon a classification scheme consisting of business functions and process areas, and the classification and types of data and records. We retain personal data for as long as we reasonably require it for business and legal purposes. In determining data retention periods, FUJIFILM considers contractual and legal obligations, and the expectations and requirements of customers, vendors, suppliers and others who share their personal data with us. When we no longer need personal data, we securely delete or destroy it.

Your Photos. FUJIFILM values the trust you put in us when you share or upload content, including photos and images, that may include personal information about you or others. We use your photos and images, and “image data” captured by your image capture device, for marketing purposes, to enhance algorithms and analytics to improve our products and services, provide personalized product recommendations, and enhance your user experience; data analytics; order fulfillment and delivery; and may share your photos or images, and related image data, within the FUJIFILM Group and with third-party business partners and service providers for these purposes, but do not sell it for any purpose. We do not use your photos or images in public advertisements, although they may be incorporated into product recommendations. Photos and images are retained by FUJIFILM to fulfill services requested by you and then promptly deleted. You may opt out or unsubscribe from receiving communications by clicking on the “unsubscribe” link at the bottom of the communication or by contacting us at InfoSec-NA@fujifilm.com.

European rights regarding Personal Data.  European residents may click here for information on rights to access, correct, or delete European resident personal data.

California rights regarding Personal Information.  California consumers may click here for information on rights to opt out, access, or delete California consumer personal information.

Opting out: To opt out of marketing email, you can use the unsubscribe link found in the email communication you receive from us. You may also use the “Contact Us” option within the relevant service to opt out and elect not to receive further emails from us. Please provide the name of the FUJIFILM company or the email address from which you are receiving electronic communications.

Our Special Commitment to Children’s Privacy. Protecting the privacy of the very young is especially important. For that reason, we do not knowingly collect personal data from children under the age of 13. This website is not intended for anyone under the age of 16. If you are younger than 16, you may not use this website.

Do Not Track. "Do Not Track" is a privacy preference that you can set in most browsers that sends a signal to a website that you do not want the website operator to track certain browsing information about you. However, because our site is not configured to detect Do Not Track signals from a user’s computer, we are unable to respond to Do Not Track requests at this time.

Changes to the Privacy Policy. FUJIFILM reserves the right to change, amend, or update this Privacy Policy. If we decide to change our Privacy Policy, we will post the revised Privacy Policy on this site. On return visits to our site, please remember to review the Privacy Policy which may have changed, since continued use of our site after any posted revision indicates your consent to our use of your information in accordance with the changed, amended, or updated Privacy Policy.

How to contact us. If you have questions or concerns about this Privacy Policy or our privacy practices, you may wish to contact the data controller.  California residents only – please click here for information on contacting us.

European residents’ rights to access, correct, or delete European resident personal data.  This section supplements the information above and applies solely to European residents.  This section is to comply with the European General Data Protection Regulation (GDPR) that provides European residents the right to access and control their personal data.  We will endeavor to respond to requests for information about personal data and, where applicable will correct, amend, or delete European residents’ personal data.

California Consumer Information. This section supplements the information above and applies solely to California consumers.  This section is to comply with the California Consumer Privacy Act (CCPA) that provides California residents the right to access and control their “Personal Information,” which is defined by the CCPA as information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer. 

Personal Information as defined by the CCPA does not include:

FUJIFILM will endeavor to respond to California consumers’ requests for information about their Personal Information, subject to any relevant legal requirements and exemptions, and, where applicable and subject to compliance and legal obligations, will opt out of the sale (if applicable), correct, amend, or delete a California consumer’s Personal Information.

There are only two instances where California consumer Personal Information is collected directly by a U.S. FUJIFILM company:  by FUJIFILM for job applicants and by FUJIFILM North America Corporation, which provides FUJIFILM’s U.S.-based consumer products and services, including photo printing, digital and Instax® cameras, film, binoculars, and sports optics, as well as the Wonder Photo Shop, a retail store based in New York City.  FUJIFILM North America Corporation also is a service provider to certain nationwide retail stores and other partners to fulfill photo printing and personalized photo product orders, and may receive California consumer Personal Information to provide services to these Third Party Business Partners. 

Therefore, outside of job applicants, the collection and/or processing of California consumers’ Personal Information regulated by the CCPA is limited to interactions between California consumers and FUJIFILM North America Corporation, and as a service provider to certain nationwide retail stores and other partners to fulfill photo printing and personalized photo product orders.

California Resident Personal Information collected by FUJIFILM.  During the last twelve (12) months, FUJIFILM collected the following categories of Personal Information from California consumers: 

FUJIFILM collects the categories of Personal Information listed above from the following categories of sources:

FUJIFILM’s use of California Consumer Personal Information.  FUJIFILM may use or disclose California consumer Personal Information listed above for one or more of the following business purposes:

Business or Commercial Purposes Categories of CA Personal Information Sources of CA Personal Information Third Party Sharing
Provide requested services, such as fulfilling orders for products or services, responding to inquiries, processing payment, facilitating delivery Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information Consumers; Third-Party Applications; Third-Party Business Partners FUJIFILM Group; Third-Party Business Partners
Account creation and management for services and products Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information Consumers Third-Party Business Partners
Enhancing algorithms and analytics to improve our products and services, provide personalized product recommendations, and enhance your user experience. Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information; Inferences drawn from other personal information Consumers; Third-Party Applications; Third-Party Business Partners, Advertising Networks FUJIFILM Group; Third-Party Business Partners
Help monitor and maintain the security and functionality of Fujifilm property and IT systems Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information Consumers; Third-Party Applications, Third-Party Business Partners FUJIFILM Group, Third-Party Business Partners
Communicate with you, including relevant newsletters, promotions including contest and sweepstakes, event registrations,  account information, product and service information, including from Affiliates Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information; Inferences drawn from other personal information Consumers; Third-Party Applications; Third-Party Business Partners; Advertising Networks; Third-Party Data Resellers FUJIFILM Group; Advertising Networks; Social Networks; Third-Party Business Partners.
For compliance and legal obligations, and to exercise our legal rights Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information; Inferences drawn from other personal information Consumers; Third-Party Applications; Third-Party Business Partners FUJIFILM Group; Third-Party Business Partners

For more detailed information on the use and disclosure of photos, images and related image data, please see the Your Photos section above.

FUJIFILM will not collect additional categories of Personal Information or use the Personal Information collected for materially different, unrelated, or incompatible purposes without providing notice to the California consumer, unless required or permitted by applicable laws.

Sharing California Consumer Personal Information.  FUJIFILM may disclose California consumer Personal Information to a third party for a business purpose.  In the preceding twelve (12) months, FUJIFILM has disclosed the following categories of California consumer Personal Information for a business purpose:

FUJIFILM does not sell California consumer Personal Information.

California Consumers’ Rights and Choices.  The CCPA provides California consumers with specific rights regarding their Personal Information.  This section describes California consumers’ rights and explains how to exercise those rights.

Exercising Access and Deletion Rights.  Only a California consumer or a person registered with the California Secretary of State that is authorized to act on a California consumer’s behalf (“Authorized Agent”) may make a request to exercise the access and deletion rights described above.  Requests may also be made on behalf of a minor child.  Requests for access may only be made twice within a 12-month period.  Requests must:

Requests should be made to the entity that collected the California consumer’s Personal Information.  If FUJIFILM determines that another entity collected the Personal Information and shared it to FUJIFILM as a service provider, the requestor will be directed to submit the request to the entity that collected the Personal Information.

California consumers or Authorized Agents may submit requests under the CCPA to FUJIFILM by:

California consumers may learn more about their rights under the CCPA by visiting https://oag.ca.gov/privacy/ccpa  or send inquiries to FUJIFILM at CCPA-NA@fujifilm.com.

FUJIFILM cannot respond to requests or provide Personal Information if it is unable to verify a requestor’s identity or authority to make the request and confirm the Personal Information relates to the requestor. Making a request does not require you to create an account with FUJIFILM. Personal Information provided for identity verification for such requests will only be used to verify the requestor's identity or authority to make the request.

Identity Verification Requirements.  The CCPA requires a verification process to confirm the identity of a California consumer who is exercising their rights as described above.  If an Authorized Agent is being utilized for a request under the CCPA, FUJIFILM will require proof of the Authorized Agent’s authority for the particular California consumer and the identity verification will occur directly with the California consumer about whom the request is being made.  If verification is necessary and the California consumer or its Authorized Agent making the request cannot or does not provide the additional requested information, the request may be denied. 

Depending on the type, sensitivity, and value of the Personal Information, the risk of harm posed by any unauthorized access or deletion, the likelihood that fraudulent or malicious actors might seek the information, whether the identity verification process is sufficiently robust to protect against fraudulent requests or being spoofed or fabricated, the nature of the transaction between the California consumer and FUJIFILM, and available technology for verification, our verification process may include using existing authentication practices or matching two or three additional data points, and may also include submitting a declaration.

Non-Discrimination.  FUJIFILM will not discriminate against a California consumer for exercising any rights under the CCPA. 

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